The inspiration to design a rebrand concept for the Brooklyn Nets comes from the team's current branding that is minimalist and lacks a visual connection to the team's home in Brooklyn, NY. The rebrand keeps the Nets' current black and white color scheme, highlights the Brooklyn's most iconic landmark, the Brooklyn Bridge, and incorporates lettering based on the Nets' logo of the 1990s and 2000s.
Left to right: Home jersey, away jersey, alternate jersey. The design the of alternate jersey embraces the design of the New York Subway map.
