Hive Cafe, a Hornets-themed coffee shop, is Charlotte's most buzz-worthy destination to grab a cup of joe and a snack before and after Hornet's games.
THE PROCESS
The hexagon shape of the logo is based on the shape of the hornets' nest comb. The color scheme is the same Pantone color palette of the Charlotte Hornets. The crown at the top & bottom is the symbol of the City of Charlotte and derives from the city's namesake, Queen Charlotte of Mecklenburg-Strelitz (the wife of King George III).
THE RESULT
